Tourism
Malawi needs to repackage tourism products for global competitiveness – Minister
March 19, 2021 / Bester Kayaye
Malawi Minister of Tourism and Culture Michael Usi says strategic packaging and marketing of local tourism products and services is necessary to revamp the tourism industry which has been seriously affected by the novel coronavirus (covid-19) pandemic.
During an interactive session with industry players on the base of Malawi’s highest mountain, Mulanje Mountain, famed for its tall-standing Sapitwa peak, cider trees, “spirit” infested forests and its garden-of-Eden beauty, the Minister challenged tourism business captains to be innovative, remain optimistic and to leverage on the pandemic as well as to plan ahead when the pandemic is gone.
“Let us start strategizing on how best to sell Malawi and its natural and cultural heritage. How can we package Mulanje Mountain, Lake Malawi, Nyika and Zomba mountains as well as antiquities, music and dance even our hospitality services?” he challenged the operators
He urged the tourism players to be focused and explore innovative ideas that will revitalize their businesses once the Covid-19 restrictions that have crippled the industry are lifted.
“Indeed tourism sector is among the key sectors that have seen the worst of covid-19 impact and as government relevant cushioning strategies such as soft loans for both small and medium enterprises and soon these loans shall soon be dispersed.”
Chairperson of Tourism Association of Mt. Mulanje, Nancy Chinyanya Longwe, hailed the minister for giving them hope amidst pandemic saying a good number of tourism players have closed their operations due to unfavourable business environment.
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The establishment of a stable and self-sustaining ecosystem, but not necessarily the one that existed before mining began. In many cases, complete restoration may be impossible, but successful remediation, reclamation, and rehabilitation can result in the timely establishment of a functional ecosystem.
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The cleanup of the contaminated area to safe levels by removing or isolating contaminants. At mine sites, remediation often consists of isolating contaminated material in pre-existing tailings storage facilities, capping tailings and waste rock stockpiles with clean topsoil, and collecting and treating any contaminated mine water if necessary.
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